Sitting with your buddies over a game of football on a lazy Saturday night does sound fun, doesn’t it? Imagine all those times you wished you were the one to catch the winning ball or get your bat signed by your favorite athlete. Bradley J. Sterling says that one of the robust irreplaceable entertainment verticals that have its reach everywhere is the dazzling section of Sports filled with passion, glamour, and devotion. Sports, an umbrella term that has housed more than just games, athletes and memories, have also been an active part and parcel of business, dealing in eye-catching merchandise used by your truly one and only hero.

Sports in Modern World And How Bradley J. Sterling Believes It To Create Impact

A ferocious fight against countries, hearts intertwining together to support your favorite teams, cries of joy  or sorrow on a game of two countries, the victory laps and the unrequited spirit of devotion- where would we end up without sports in our life? Sports is more than just a game, it’s a connection where the failure of your favorite team actually makes you feel like you took a fall. Basketball, football, cricket, cycling, rowing- the list goes on. With Olympics still creating a frenzy of hurrah every year, sports in modern world has moved from the traditional handpicked few to a much wider specter enclosing everything a man or a woman is passionate about.

Now we come to the best part of sports- the memorabilia.

Sports Memorabilia- a hype that never dies

For those of us who are not yet aware of this term, a memorabilia is more like a souvenir, a little something that you pick up from a tourist destination to remind you of the place. In this case, sports memorabilia is much like a memento or a souvenir that was owned by a famous or legendary athlete or has been an active part of a famous game or sporting event. We usually call it, a collector’s item or a collectible piece.

Bradley Sterling says that the hype around memorabilia is stronger and effective if the item collected is has a touch of personalization, like a signature or an addressed message to it.

Memorabilia value

Now, sports memorabilia holds a lot of market value which can be divided into two separate categories:

Monetary: Often these sports collectibles are scoring high digits in the monetary market as you will get sports fanatics drooling over the items, trying to snatch the piece with their best prices put forward. This can be more of a business motive than passion.

Sentimental: Then there were people who would give up just about anything to get their hands on the special edition sports memorabilia. These values are more emotional and interlinked to staunch sentiments and people or collectors want to posses it just for its sentimental value. According to Bradley J. Sterling either way, the realm of sports is ever expanding spreading its wings higher and higher with each passing years. Be it for business or for passion, sports and its memorabilia fever simply cannot be replaced.

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